• OUR STORY

    WE BRING YOU
    THE GOODNESS
    OF NATURE.

    FRUITAWA is the narrator of the story of hands. The wonder of hands in the saffron fields begins in the spring, from the day the soil is tilled in preparation for the saffron to the day it’s maintained; from the day the land is plowed to the day the purple flowers are hand-picked and the magical threads of red gold are separated from the beautiful petals. From the moment rural women and girls spread the saffron threads on their own hand-woven fabrics to dry, until the day the dried threads are assorted, analyzed, and classified by experienced men and women. Fruitawa is the narrator of the story of hands! Men and women from Khorasan to Tehran, and from Tehran to the westernmost point of Europe have joined hands, So that the story that began one fall evening, can find a new narrative every day.

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  • SAFFRON M A G

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